2016/06/26

‘Rolling out’ and Luster bring out fashion icons during BET Awards weekend


Rolling out and Luster’s S-Curl brand came together yet again for a night of style and fashion during a BET Awards Weekend Style Suite in Los Angeles. The event featured a panel discussion and meet-and-greet with national style icons and influencers discussing the fundamentals of fashion, shoe game, and personal style. Panelists included actor/author Christian Keyes, Fonzworth Bentley, and TV/film producer Datari Turner. It was hosted by actress KD Aubert.

The panelists discussed their three most important male accessories and all three men proudly said a tailored suit is key. Fonzworth Bentley dropped a few personal keys to fashion success, letting the men in the crowd know to always keep a navy blue blazer in the car, as it can make any outfit a little more fashion forward. Bentley says his sexiest accessory will always be his wedding ring, while Keyes is proud of his beard, giving a shameless plug to Luster’s “beard balm.” Turner, who kicked his career off as a model, explained the importance of a great watch, saying it doesn’t have to have diamonds in it, but it is essential for meetings with high level executives and investors in the film world.

There was so much to learn about how the entertainment industry is heavily dependent on fashion to close deals; everyone in the crowd was taking notes. The two brands are currently collaborating on a 20-city tour recognizing style icons in New York City, Atlanta, Los Angeles and beyond.
“It is important for the S-Curl Luster brand to collaborate with rolling out to curate style content and provide a platform for relevant conversations with style icons,” said Jory Luster, CEO, Luster. “This tour will allow the S-Curl brand to recognize these style icons’ important role in influencing how this growing male consumer grooming market is being informed and educated on trends.”